Our newest mentors, Jenni Page and Laura Stokes share their top 3 things to remember when it comes to digital marketing…
#1 Pleasure, not business. Remember, social media platforms (e.g. Facebook, Twitter, Instagram etc.) were designed for people to connect and engage on, not for organisations to market themselves on. Think about who you are trying to reach and then create (and share) useful and interesting content that will resonate with your audience.
#2 Be consistent. Make your content relevant, topical and unique. Regularly update your social media feeds by having a posting strategy and stick to it, rather than posting as and when you have time (use a social media management platform like Hootsuite to schedule your posts). This way, your network of supporters will have a better idea of what to expect from you and will hopefully become more engaged.
#3 Don’t forget to check your analytics. All the social media platforms have their own free to use built in analytics tools. Try posting more of the content that gets the most engagement. Also, try experimenting posting at different times of day and on different days of the week to see when works best.