Intermediate Strategic Fundraising Course (Maidstone)

Tickets Cost: £60.00 When:

Following the success of their half day introductory fundraising course, Stronger Kent Communities (SKC) launch a new three day training course (spread over three months) aimed at those working in Kent’s voluntary sector who have previous fundraising experience.

Dates and Time: 25 September, 18 October and 27 November 2018, all 9.45am – 4.15pm
Venue: Maidstone Community Support Centre, 39-48 Marsham Street, Maidstone, Kent ME14 1HH
Price: £60

Led by SKC consortium member, Funding for All, the course will cover:

Session One (25 September 2018, 9.45am – 4.15pm)

  • The essential principles of fundraising
  • Thinking ‘strategically’ about fundraising
  • What is a ‘fundraising strategy’ and where does it ‘fit’ in the organisation?
  • Is your organisation ready to fundraise strategically?
    • The role of the business plan
    • The role of project plans
    • The role of the budget
    • The role of your accounts
  • Strengths, Weaknesses, Opportunities, Threats from a fundraising perspective
  • The external review (STEEPLE analysis – Social, Technological, Environmental, Economic, Political, Legal, Ethical)

Session Two (18 October 2018, 9.45am – 4.15pm)

  • Developing your case for support
    • Getting evidence of need
    • Getting evidence of outcomes
  • Potential funding streams
    • Statutory – research tools, motivations and is statutory funding appropriate for your organisation?
    • Trusts and Foundations – research tools, motivations, strategy 
    • Corporate fundraising – research tools, motivations and is corporate funding right for your organisation?

Session Three (27 November 2018, 9.45am – 4.15pm)

  • Fundraising from individuals
    • Donor recruitment
    • Donor development
    • Major donor fundraising
    • Legacies and in memoriam giving
  • Target setting, defining and measuring success
  • Identifying, recruiting and supporting the fundraising team (it’s not just you!)
  • Infrastructure required to support fundraising
  • Resources and costing your strategy

Before and during the course, assignments will be set by the course leaders. In order to maximise your learning and the benefits of the course, candidates are expected to complete these assignments by the deadline specified.

Refreshments and a light lunch are provided and included in the event price. Please state on the application form if you have any dietary requirements.

Eligibility Criteria

To be eligible for the course, applicants must meet all of the following criteria:

  • work for a charity or VCSE organisation registered within the UK county of Kent;
  • have been working in a fundraising role for at least six months;
  • previously attended an introductory/beginners fundraising course (minimum half a day in length);
  • be able to fully commit to the three sessions held in Maidstone and all assignments set prior and during the course; and
  • be fully sponsored by their organisation’s Chief Executive (or equivalent position).

Terms and Conditions

By booking onto the course, applicants are agreeing to the following terms and conditions:

  • you (the Applicant) meet all the eligibility criteria, as stated above;
  • payment must be cleared by Friday 14 September 2018 to secure your place;
  • your participation in the Intermediate Strategic Fundraising Course (the Course) is subsidised by Stronger Kent Communities. In consideration of this, you and the Chief Executive of your organisation agree that if you do not attend the complete course after Funding for All has incurred liability for the cost of you doing so, except if the reason for your non-attendance is unavoidable, your organisation will repay Funding for All the sum of £403.94 (the subsidised element of the cost of the Course). The Chief Executive (or equivalent position) of the organisation sending the candidate is required to sign and accept the above condition on the application form.
  • Stronger Kent Communities has the right to alter the course leader and/or content without prior notification.

Places on the course are limited to 16. Places will be allocated on a first-come, first-served basis to those who meet the eligibility criteria and agree to the terms and conditions.

Applications close on Monday 10 September 2018, 5pm however we expect demand for the course to be high so potential applicants are encouraged to apply as soon as possible. 

If you have any questions regarding the course please email

To apply, please complete and return the application form.


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